Former Bradford captain Robbie Hunter-Paul will take charge of the running of the club following the Bulls' latest takeover.
The former New Zealand international, who enjoyed a decade of success as a player with Bradford from the start of Super League in 1996, returned to the club in July to take on the role of deputy director.
Now he has been promoted to chief executive as part of a new-look administration under new owners Ryan Whitcut and Mark Moore.
The re-organisation was prompted by the decision of Omar Khan to step down for health reasons, just over 12 months after rescuing the club from financial ruin.
Co-chairman Gerry Sutcliffe, the local MP and former sports minister, also stepped down, along with director Vipin Joshi, paving the way for the takeover by Whitcut, who was brought into the club by Khan as general manager, and local businessman Moore, who are to become joint chairmen.
In another change to the backroom staff, Roy Davison will become assistant commercial director, while the football management remains unchanged.
Hunter-Paul, 37, is excited about his new role, saying: "As the pinnacle and face of the club, I think it's important that the position is a strong one with the responsibilities to go with it.
"I'm excited about it and I don't need to even mention the passion I have for the Bulls because it's so well documented.
"I'm trying to bring the club back to where it belongs and it's exciting."
Hunter-Paul says Whitcut and Moore will seek fresh investment for the club but insists it is not crucial to their financial well-being.